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What is De-Index and Why is it Important for Your Website?

De-indexing is a term every website owner should know. It refers to the process of removing a page, post, or entire website from search engine results. The process of de-indexing is crucial to maintaining the health and reputation of your website. If a page or entire website is de-indexed, it means that search engines will no longer crawl or index it. This can be either a good or a bad thing depending on your situation. This blog post will explore what de-indexing is, why you should use it, why it is important to de-index specific pages or websites, how it works, plus some of the most frequently asked questions and answers.


As previously mentioned, de-indexing is the process of removing pages from search engine results page (SERP). SERP is the page that appears with a list of results after entering a search query. De-indexing can be done manually or automatically. De-indexing is a critical step if you want to prevent Google from indexing and ranking pages you do not want to be crawled. This process tells search engines to stop indexing pages or website.

Why use De-Index?

De-indexing a website or specific pages is beneficial if you’re rebuilding your website, updating content, or removing outdated pages. It can also be a good idea to de-index pages that are low-quality or that mimic other pages on your site. Even pages that have been penalized by Google can be de-indexed to avoid hurting your website’s rankings.

Why is it important to De-Index?

De-indexing is essential for maintaining the health and reputation of your website. Google continually crawls websites, and if they detect spammy or low-quality content, they can penalize your website with lower rankings or remove its presence from their results page. Removing pages that are no longer valuable for your site is essential. De-indexing, ensures that pages that are either outdated, duplicate, or removed permanently are not indexed and do not hurt your search engine rankings.

How does it work?

De-indexing is done manually or through specific tools like Google Search Console. If de-indexing manually, the website owner needs to give the disallow instruction in the robots.txt file to suggest to search engines not to crawl, index, or archive any website pages. De-indexing through Google Search Console requires you to log in, click on the specific website, and go to the “URL inspection” section. Identify the URL you want to manage, submit a “Request Indexing,” and when it is approved, click on “Remove from Search Results.” It’s important to note that de-indexing through Google Search Console often takes some time.


Imagine you’re running an eCommerce store, and you want to de-index your out of stock product pages. De-indexing tells search engines not to crawl outdated pages or pages that are no longer important or valuable for your website. In this case, you’ll save yourself the hassle of receiving low-quality traffic for pages that are sold out and don’t offer value to your website.

General Questions and Answers

Below are some frequently asked questions and answers about de-indexing:

What are some of the reasons to de-index specific pages?

You may want to de-index duplicate content, out of stock pages, or low-quality pages.

Can I de-index parts of my website, or do I need to de-index an entire site?

You can de-index individual pages or specific parts of your website.

How long does it take to de-index a page or website?

It depends onthe method you’re using. De-indexing can take anywhere from a few minutes to a few days.

What are some common signs that a page or website has been de-indexed?

A common sign that a page or website has been de-indexed is the lack of its presence in search engine results pages despite being previously available.

De-indexing is a vital part of maintaining your website’s health and reputation. It helps remove or improves specific pages or the entire website. De-indexing is easy to conduct with several different options and tools available. It’s crucial to identify specific pages or sites that need to be de-indexed, whether due to duplicate content, low-quality pages, or pages that are no longer valuable to your site. Understanding the importance of de-indexing can significantly impact your website’s performance in the long run.